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The Show 21: The Judges

Written by
AIGA Nebraska
September 20, 2012
Su Mathews
Senior Partner, Lippincott — New york, NY

Su has 20 years of experience in the creation and development of branding, identity systems, publications, interactive media, annual reports, way-finding and promotion projects for global organizations. At Lippincott, Su has led the creation of a unique select service brand for Hyatt called Hyatt Place. This branding initiative included positioning, naming, logo design and a sensory identity system with a signature scent and soundtrack.

Su also helped lead the development and launch of Walmart’s brand revitalization, a massive repositioning that contemporized the brand while retaining the values of its legacy and heritage. Elements of this successful program include a refreshed visual identity, an enhanced customer experience in-store and online, an award-winning employee brand book, and an overall alignment with the retailer’s new brand essence, “Save money. Live better.”

Her clients have included The Art Institute of Chicago, Chick-fil-A, Citigroup, Coca-Cola, Disney, Financial Engines, Hershey, Hyatt, Intercontinental Hotel Group, JPMorgan, Liz Claiborne, Loews Cineplex Theatres, New York Public Library, Peddie School, The Port Authority of New York and New Jersey, RadioShack, Random House, Tauck, the U.S. Department of State, United and Walmart.

Brett Yasko
Designer — Pittsburgh, PA

Brett Yasko is currently Director of Design for the Massachusetts Museum of Contemporary Art (MASS MoCA). He also works from his studio in Pittsburgh, Pennsylvania with select clients on a freelance basis including Carnegie Museum of Art, The Heinz Architectural Center, Children’s Museum of Pittsburgh, and Carnegie Mellon University’s Schools of Art and Architecture. His work has been recognized in exhibitions such as “AIGA 365” and “50 Books, 50 Covers,” and written about in publications and websites including Communication Arts, Print, How, the New York Times, The Nation, Metropolis, Dwell, Good, Azure, Fast Company, NPR, and Design Observer. He’s a member of the adjunct faculty at Carnegie Mellon University’s School of Design and lives in the neighborhood of Squirrel Hill with his wife, Sarah, and their sons, Nate and Jakob.

Karen Kurycki
Designer/Illustrator — Jacksonville, FL

Karen Kurycki is a designer/illustrator in Jacksonville, FL. Design is her passion and she loves to combine illustration with design in her commercial work. In the past year, Karen’s work has appeared on t-shirts and other products for Nike and the Jacksonville Jaguars as well as in The Washington Post, Emirates Airline magazine and projects for a number of international clients including TBWA Italia. Karen has been experimenting with watercolor since her days at Kent State University, embracing its unpredictability and the surprises that can come out of using it. She admits that in her view of the world she usually sees the humorous, the quirky, the slightly off “normal”, which she tries to communicate through her design and illustration.

Karen is currently President of the Jacksonville chapter of AIGA. She is a strong proponent of volunteerism, and as Community Outreach Chair for AIGA Jacksonville, she was instrumental in starting Discover Design, a mentoring program for high school students.

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