Value of Design
Learn how to gain a competitive edge through creative thinking and strategic design.
Value of Design: A Case Study is presented by AIGA Nebraska | the professional association for design.
Three local designers and their business clients will present case studies and demonstrate how their design strategy increased profits and created brand loyalty. The designer/client pairs will share the full creative process and provide insights on how designers and clients can work together better.
PRESENTERS & PRESENTATIONS:
It's no secret
Dave Nelson of Secret Penguin with Megan Longo of Flagship Restaurant Group
SecretPenguin
SecretPenguin is a brand strategy + design agency. Rooted in skateboarding and music, SecretPenguin focuses on creating authentic work for the trendsetters within subcultures such as the legendary Hosoi Skateboards, as well as for larger organizations like the NFL.
Flagship Restaurant Group
Flagship Restaurant Group was founded in 2002 by a group of passionate foodies whose collective interests included culinary expertise, artistic vision and business-savvy intuition. With its commitment to innovative food and exceptional dining experiences, Flagship now operates two restaurant concepts with a total of five Omaha locations and one in Fort Worth, TX.
Presentation Summary
Blue Sushi Sake Grill Website Cast Study. The goal of the website was to increase traffic and improve customer interaction.
By designing it to be more social and useful, the site tripled in traffic and deeper relationships were made with existing and potential customers. The increased traffic also increased gift certificate sales 600%. The website design stayed true to existing branding, but incorporated an updated look that kickstarted Blue Sushi Sake Grill's new branding and henceforth set the tone for future marketing materials.
This is what being BOLD looks like
Justin Kemerling of The Match Factory with Jane Kleeb of Bold Nebraska
The Match Factory
Starting out in late 2002, the Match Factory was a place for doers, dreamers, sketchers, crafters and mess-makers to congregate, get inspired and create. It became a loose collective of different creative types emphasizing collaboration, experimenting and projects. Now it's where myself and co-founder Jason Hardy blog about our work and what inspires us. He works for an interactive firm in San Francisco, I work for myself here in Omaha with a variety of clients, including on an ongoing basis with Bold Nebraska.
Bold Nebraska
A political news site and action hub for the progressives, independents, moderates and populists. Bold Nebraska creates advocacy campaigns on important issues effecting people living in this great state, from the eastern cities to the western Sandhills. Whether holding our politicians accountable or providing resources for making positive change possible, this grassroots organization aims to restore political balance in the state and have one hell of a time doing it.
Presentation Summary
From the initial design visioning to the implementation of an integrated branding campaign to now trying to stop a pipeline, this is the 30-minute story of design as activism and what it looks like being bold in a red state.
I'll drink to that!
Clint! Runge of Archrival with Zac Triemert of Sòlas Distillery
Archrival
Archrival is a youth marketing agency who connects big-thinking brands with young consumers through sharp strategy and impactful creative. With a never-say-die work ethic, Archrival lights the fires for clients such as Red Bull, Zappos and PBR.
Sòlas Distillery
Sòlas Distillery is an American craft distillery located in La Vista, Nebraska producing premium quality spirits with the finest raw materials available. The company originated in 2005 when two brewers, Zac Triemert and Jason Payne, and a brewpub owner, Brian Magee, found they shared a similar dream: to start a premium quality craft distillery.
The same group also decided to take their know-how and passion for great beer and bottle it. Lucky Bucket Brewing Company is Nebraska's newest craft brewery, growing almost as fast as they can brew it.
Presentation Summary
Having collaborated from the beginning, Zac Triemert of Sòlas and Clint! Runge of Archrival will share their story on how the value of a brand has helped shape the future of their brew and raise a toast to the many late, drunken nights it took to get there.
Date: Tuesday, October 18, 2011
Time: 8 am – 10 am
Location: UNO, College of Business Administration
6708 Pine Street, Mammel Hall - Room 113
Cost: Advance purchase: $5 (AIGA Members), $15 (non-members)
At the door: $10 (AIGA Members), $20 (non-members)
Space is limited: Purchase your seat today!
At event, enter to win a $50 gift card good at Blue Sushi, Roja Grill or Red Lounge!
For inquires please contact Lisa Vitale, director of outreach, at outreach@nebraska.aiga.org
Sweet breakfast bites donated by Nothing Bundt Cakes
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- the professional association for design